So as it becomes more mainstream, how can brands gain traction on it? This week on Don’t Let This Flop, cohosts Brittany Spanos and Ej Dickson spoke to the TikTok voice behind the DuoLingo owl itself, Zaria Parvez, social media coordinator for DuoLingo, asking such burning questions as how brands can thrive on TikTok, whether she’s ever gotten in trouble for making the owl too horny, and if the DuoLingo owl has ever taken a human life (it has not, but that doesn’t mean users shouldn’t stay in line: “The key to Duo’s heart and in his good graces is to do your lesson,” she says. TikTok is a platform populated primarily by teenagers, a demographic that can smell inauthenticity a mile away. ♬ original sound – Kween Thingz – Kween Thingz peek at premium content you can only get with Duolingo Plus □ #trend #Duolingo #comedy #adele #smackthat #easyonme with some surprising and perhaps dire consequences. Hes so busy preparing for the visit that he forgets to keep up with his Duolingo lessons. It would be a real shame to lose your streak Tobio is excited for Tooru to come see him in Italy. Peanut), the DuoLingo owl has gone viral for its playful, tongue-in-cheek, delightfully unhinged videos roasting Google Translate, thirsting for Dua Lipa, and twerking atop a conference table to an Adele remix. This message he’s looking at now, however, seems different. On a platform where brands are typically mocked within an inch of their lives (see: a recent fiasco in which Planters Peanuts attempted to start a jingle contest for its mascot, Mr. But on TikTok, the lore surrounding the beloved cartoon owl has taken on a whole new dimension. The DuoLingo owl has a reputation for being somewhat, shall we say, aggressive in following up with delinquent users who miss their day’s lesson.
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